Certific is a platform built by doctors for doctors. Their primary goal is to eliminate admin headaches for primary care providers, so clinicians can focus on what matters. Their mission: Reduce admin. Elevate care.
Challenge
Chief Medical Officer Andres Lasn was searching for a partner to bring all patient information and communication into one streamlined platform. Certific needed a solution that could boost operational efficiency, scale across languages, and flexibly adapt to different care flow requirements—all without piling work onto their engineering team or depending on hard-coded fixes that would push back their launch.
After a rigorous review of various tools, Certific picked Awell. Not just for its adaptability but because Awell offered unmatched support in the CareOps space—a crucial differentiator for Lasn. He explains:
“Awell’s customer success team was the deciding factor. In health tech, dependable guidance is rare, but Awell’s team navigated us through complex challenges, keeping our care flows stable and our focus on patient care—not operational headaches.”
Solution and Impact
Using Awell, Certific built 35 care flows—that handle everything from intake to patient summaries. Now, instead of sifting through endless unstructured emails, they get clear, concise summaries that help them make faster, smarter clinical decisions.
Awell’s drag-and-drop interface meant Lasn, a medical doctor without engineering expertise, could independently build and improve workflows.
“I used to spend 20% of my time bugging developers to help me make changes to care flows - but with Awell, I build, edit, and see results of care flows instantly. If something’s off, I fix it myself. That gives me more time to focus on the strategic side of the business and allows our developers to prioritise bigger and more complex product features.
Today, Certific has expanded to 35 care flows in multiple languages. These automated care flows drastically improved efficiency. Nurses save 3-5 minutes per patient case thanks to automated summaries, and for more complex cases, time savings stretch to 12 minutes.
This efficiency meant Certific didn’t need to burden their engineering team. Instead, they’ve used that increased capacity to focus on growth and delivering strategic projects. Lasn added,
Certific achieved this level of efficiency without overloading their engineering team. With engineering capacity freed up, they’ve focused on growth and high-impact projects. Lasn added:
“If more clinicians knew that Awell lets you build care flows without burdening developers, I think it would fundamentally change the way many care organisations operate.”
